National Bank of Arizona Premier Credit Card | "Faster"

01 — Project details

Our aim was to build product awareness for this new travel credit card geared specifically toward our Executive and Private Bank customers and their families, ultimately increasing wallet share. This campaign consisted of a TV commercial, radio, print, social media, and in-branch signage.

02 — Creative process

We wanted to illustrate the key message: get "there" faster. Through collaboration, we created a storyboard around the subject of a family transition from work to play, using quick cuts/transitions from work to play was a good way to accomplish that visually.

Our retail branches managed to achieve a 92% application rate, just one month after the launch.