01 — Project details
The bank needed a social media refresh. As the social media coordinator at the time, I suggested that we humanize our brand by showcasing our frontline employees in an authentic yet professional way.
02 — Creative process
I collaborated with our multimedia producer and conceived the idea of Meet Your Banker -- our main goal was to present thought leadership in a way that connects on a human level. Our first photoshoot was at a coffee shop and it grew from there.
Social Media Certificate Winner, New York Festivals Midas Awards, 2018
This was the first Meet Your Banker post
This was the first Meet Your Banker post