As a champion for small businesses, it was important for the bank to communicate this to its audience. In collaboration with my multimedia producer, we created and produced a video series called Beyond Transactions.
02 — Creative process
Our goals were to produce long-form content specifically for Youtube and more importantly, give select business customers a platform to tell their stories and capture the spirit of entrepreneurship. We created two pilot episodes -- Prisma Corporation and Lehi Valley Trading.
We managed to win a Telly Award for the Lehi Valley video in 2018.